Services

 

Some people know exactly what they need, while others aren’t sure where to start. I’m happy to help either way. I broke my services down into categories, but you can pick and choose what works for you. Schedule a free consultation or send me an email, and I’ll make a suggestion for where to start based on what you share.

 

Communications Strategy

I work with you to create a marketing communications strategy that includes:

  • A deep understanding of your customer — Who they are, what they care about, what needs and challenges they have. 

  • How communications will support your business goals — Identifying the outcome you desire and making strategic choices about what to prioritize. 

  • The communications channels that best fit your needs — With a plethora of mediums and channels (website, email, earned media, podcast, social, etc.), what will work best for you and your customer? 

  • A plan of action — What we’ll do first, resources needed, ways to test and learn, mapping out a workflow, and determining timelines.

Content Writing

I specialize in writing long-form content, including:

  • Case studies, project and customer profiles, blog posts, and magazine articles.

I’m also skilled at writing the shorter-form content needed to distribute those long-form pieces and reach more people:

  • Email, social, website, and ad copy.

Some of the tools I use to craft effective content include:

  • SEO research, brand voice guides, knowledge of AP style, message hierarchy, performance metrics, and competitive research. 

Creative Production

Orchestrating complex projects that involve multiple contributors takes attention to detail, extreme organization, and great communication.

I’m experienced in managing digital events (webinars, speaking events) from pre-production to live event to post-production. I can help you source creative talent and give them the direction needed to produce on-brand assets, like photography, video, and podcasts.

 

Process

 

Ways of Working Together

Based on your needs I can work on a project basis, at an hourly rate, or on retainer.

My Process

It depends on how we’re working together, but this is generally what you can expect from my process.

1) Free 30-Minute Consultation
See if your needs and my offerings are a good match

2) Statement of Work
Define the scope, pricing, and timeline

3) Communications Audit
Start by understanding your business, your customer, what’s working and what’s not

4) Draft
Present a first draft of agreed upon deliverables to you for review

5) Feedback
One or more rounds of edits to incorporate feedback

6) Delivery
Final deliverables are handed off and an invoice is generated

7) Debrief
Discuss performance highs and lows, review metrics, and take away learnings and next steps

8) Repeat
My hope is we’ll continue to work together!