Why do I need to prioritize communications?
Connecting authentically with your customers and clearly articulating the value you bring them is critical to growing your business. But it’s hard to find time to think about a communications strategy — let alone execute one — with so much on your plate. That’s where I come in.
I’ll help you define your communications priorities (who to speak to and what to say) and create content that will enable sales, strengthen your brand, and show your customers you understand their needs.
About Rachel
I'm a communications strategist and writer with more than 14 years of experience in the design, creative, technology and hospitality industries. My approach uses the principles of human-centered design to craft communications that support business growth, meet customer needs, and bring a brand to life. I've got a knack for quickly producing written content, telling engaging stories, orchestrating complex projects, working gracefully with cross-functional teams, and turning big ideas into actionable plans.
I’ve worked with award-winning design and innovation firm IDEO and their online learning branch IDEO U, Modern in Denver magazine, local business platform Yelp, the city of Charlotte, and more.
Services
Communications Strategy
Content Writing
Creative Production
I help my clients achieve their business goals by:
Establishing a repeatable marketing communications playbook to increase share of voice and reach more people
Writing compelling case studies and project profiles to showcase their work and earn new business
Writing thought leadership and industry insight articles to demonstrate their expertise and add value to their customers
Developing website copy and educational content to increase product and service adoption and improve the customer experience
Crafting sales enablement material, email and social copy to turn leads into customers
Leading creative asset and digital event production to build their brand and interact with their community
Portfolio
Clients hire me for my ability to:
Identify customers’ needs and challenges and keep those at the center of my work
Develop a brand voice and speak their customers’ language
Turn complex information into clear and compelling messages
Make strategic choices about where to focus efforts for the most impact
Come up with ideas for cohesive content across channels and mediums
Manage complex production flows and hit deadlines
Craft a narrative out of disparate parts
Jump in and get going quickly
Contact
Complete the form below or schedule a free 30-minute consultation to discuss your project.
