WRITING / EDITING
Writing and editing experience for B2C and B2B audiences in the tech, tourism, arts and nonprofit industries: blog posts, website copy, email campaigns, social media, app messaging, media materials, infographics and press releases.
Produced content for business, consumer and media audiences, with topics ranging from product launches to data analysis and policy.
Wrote blog posts, site content and product descriptions to market my jewelry and ceramics business.
Charlotte Regional Visitors Authority
Researched and wrote marketing collateral and travel itineraries for various audiences to entice tourism to the Charlotte, NC, area.
Managed a cross-functional team of 15+ writers and section editors to source and produce content ranging from business help articles to employee profiles, diversity reports and corporate announcements. Responsible for editing to brand voice, proofreading, fact checking, photo sourcing and partnering with the creative team on graphics. Created content calendar, approval process and monthly analytics reports to guide content strategy.
Yelp Local Economic Outlook
Worked with Yelp’s data science editor to interpret findings and create the first iteration of an ongoing quarterly report to fuel academic study and media coverage of local economic indicators.
Yelp Data Journalism program
Worked with a team of data scientists to generate story ideas, analyze data, write blog posts and prepare messaging around projects.