WRITING / EDITING

Writing and editing experience for B2C and B2B audiences in the tech, tourism, arts and nonprofit industries: blog posts, website copy, email campaigns, social media, app messaging, media materials, infographics and press releases.

 

WRITING

 

Yelp Blog

Produced content for business, consumer and media audiences, with topics ranging from product launches to data analysis and policy.

Study Finds Yelp Reviews More Helpful Than Government Data

The Best Locally Made Gifts in Every State

Hungry? Yelp Data Highlights Our Community's Favorite Pizza, Cookies & Tacos in Every State

Get Your Gym On, Yelpers

Compliments: They’re free. Give them!

How a Restaurant Critic Uses Yelp

Consumer Alerts: Because You Might Like to Know

 

Press Releases

Yelp Launches A New Developer Program: Yelp Fusion

Yelp Launches Local Economic Outlook

 

Moonwalker Things

Wrote blog posts, site content and product descriptions to market my jewelry and ceramics business.

6 Incense Brands I Love to Burn

Artsy Explorations in the Mile High City: Denver, CO Travel Journal

4 Desert Homes to Drool Over on Instagram

Patterns & Colors: 4 Tips for Collecting Inspiration

5 Books to Kick a Creative Rut

 

Charlotte Regional Visitors Authority

Researched and wrote marketing collateral and travel itineraries for various audiences to entice tourism to the Charlotte, NC, area.

Culinary tourism itinerary

Sports and adventure itinerary

101 Things to Do Guide

 

EDITING

 

Yelp Blog

Managed a cross-functional team of 15+ writers and section editors to source and produce content ranging from business help articles to employee profiles, diversity reports and corporate announcements. Responsible for editing to brand voice, proofreading, fact checking, photo sourcing and partnering with the creative team on graphics. Created content calendar, approval process and monthly analytics reports to guide content strategy.

Workforce Diversity at Yelp

Goodbye Language Barriers, Hello Mobile Review Translation!

Local San Francisco Businesses Star in New Yelp Visuals

Cheers To 10 Years of Yelp!

 

Yelp Local Economic Outlook

Worked with Yelp’s data science editor to interpret findings and create the first iteration of an ongoing quarterly report to fuel academic study and media coverage of local economic indicators.

Yelp’s Local Economic Outlook: Using Data to Track Small Business Opportunity & Economic Health in America

 

Yelp Data Journalism program

Worked with a team of data scientists to generate story ideas, analyze data, write blog posts and prepare messaging around projects.

The Yelp Wordmap: Local knowledge revealed

Women’s Health and Yelp Reveal the Top 20 Social Cities of 2014

These 50 Zip Codes Are The Hottest Hipster Markets In America

Yelp Data Shows Economic Impact of Minimum Wage Increase in Harvard Study

Yelp Data Reveals Top 100 Places to Eat: Bookmark These Babies Now!